**Company Summary: Yaap Digital Limited**
Yaap Digital Limited, initially incorporated as Yaap Digital Private Limited on March 9, 2016, transitioned to a public limited company on January 28, 2025. Based in Mumbai, the company operates a purely digital business model, integrating data analytics, AI-driven technologies, and content strategies to deliver comprehensive digital marketing solutions.
The company specializes in various aspects of digital marketing, including search engine optimization (SEO), social media marketing, pay-per-click advertising, influencer-led marketing, UI/UX design, and performance marketing. Its innovative offerings include programmatic advertising solutions launched in FY 2019-20, followed by AI-driven marketing analytics in 2022 to enhance campaign performance. In FY 2023-24, Yaap Digital expanded into the Middle East and Southeast Asia, acquiring international clients and strengthening its global footprint.
Yaap Digital operates across a wide spectrum of digital advertising and media marketing services, catering to global, multinational, regional, and local clients. Its offerings include digital strategy, content marketing, influencer engagement, social media management, event organization, and AI-powered tools designed to align with evolving market trends and consumer behavior.
As part of its growth strategy, Yaap Digital Limited is planning an Initial Public Offering (IPO) comprising 6.6 million equity shares, each with a face value of Rs 10, reflecting its commitment to scaling operations and capitalizing on emerging opportunities in the digital marketing sector.
