Womancart Limited, established initially as a private entity in 2018, transitioned to a public company in 2023. The company operates a digital retail platform, primarily focusing on beauty and wellness products, including skincare, makeup, and grooming products for both men and women. Under the leadership of Mrs. Veena Pahwa, Womancart expanded its operations from a physical grocery store to an online platform in 2021, enhancing its product range and reach.
The company has launched several proprietary brands and expanded its physical presence with stores and kiosks in Delhi. In the fiscal year 2022-23, it established four subsidiaries to manage its online business operations and acquired Varadda Overseas Private Limited. To support further growth, Womancart is planning an Initial Public Offering (IPO) of 11,16,000 equity shares. This expansion strategy positions Womancart as a growing player in the beauty and wellness retail sector.