Vivid Mercantile Limited, originally established as Vivid Offset Printers Private Limited in 1994, has evolved through significant transitions in its business model and corporate structure. Initially focused on graphic designing and offset printing, the company expanded into multi-colour and commercial printing, serving a reputable clientele with the latest technology. As digital printing gained preference, the company diversified into the trading of various general goods such as pulses, garments, and metals, with operations primarily in Gujarat.
In 2018, the company transitioned into a public limited entity and broadened its objectives to include retail and wholesale trading of diverse merchandise and services. This strategic shift aims to meet growing customer demands and expand distribution across India. The company emphasizes building a quality-focused trading vertical and strengthening its operational capabilities. The public issue in October 2018 raised Rs 10.74 Crore to support these initiatives, indicating a commitment to growth and diversification.
