Vivaa Tradecom Ltd, originally established as Anantnath Infracon Private Limited in 2010, underwent several transformations, including a name change and conversion to a public company in 2022. Founded by Viral Mehta and Aesha Mehta, and later acquired by Mitesh Adani in 2012, the company shifted its focus from trading textile fabrics to manufacturing readymade garments after acquiring a business from Parikh Impex Private Limited in 2013. Despite selling its manufacturing plant in 2022 to Globe Textiles (India) Ltd, Vivaa Tradecom continues trading in readymade garments, denim, and printed cotton cloths, primarily in Gujarat.
Currently, Vivaa Tradecom Ltd plans a public issue, aiming to raise Rs. 7.99 crores by issuing 15,66,000 equity shares. This move indicates a strategic focus on bolstering its trading capabilities and expanding business operations. The company’s evolution from manufacturing to a trading-centric model underscores its adaptability in the textile industry.