Visagar Polytex Ltd, established in 1983, operates in the textile sector focusing on ethnic wear, particularly sarees and lehengas. The company engages in manufacturing, trading, wholesaling, and retailing, with a strong presence in both independent and interdependent verticals. Their retail brand, 'Vividha,' offers designer sarees through a retail chain, with significant facilities in Kolkata and Surat. Visagar Polytex has integrated infrastructure capabilities in the expansive saree and lehenga market, valued over Rs. 50,000 Crore.
The company enhanced its manufacturing capabilities in 2014 by installing new machinery in Gothan, Surat, for designing, printing, and dyeing. In 2016, they expanded retail operations with showrooms in Mumbai and Jaipur and initiated the Home Based Opportunity Scheme to empower women entrepreneurs. By 2017, the company focused on value addition in fabrics, specialized embroidery training, client outreach, and implementing quality systems to enhance its manufacturing and retail operations.
