VIP Clothing Limited, originally established as Maxwell Industries Private Limited in 1991 and later rebranded in 2016, is a prominent manufacturer, marketer, and distributor of men's and women's innerwear and socks under renowned brands such as VIP, Frenchie, Feelings, Leader, and Brat. The company has expanded its product line to include readymade garments sold under the brand BLUE CHIP.
With a strong foothold in the cotton hosiery market, VIP Clothing Limited has vertically integrated its operations to ensure quality and consistent supply of inputs. It boasts a comprehensive all-India marketing and distribution network and has recently established an export division to enhance its international presence. Additionally, the company operates a 350 KVA windmill in Tamil Nadu and has developed in-house production capabilities, demonstrated by the launch of several products like VIP Feelings Exotica and VIP Frenchie X lines.
