Valencia Nutrition Limited, initially founded as a private entity in 2013, transitioned to a public company in 2018. It is an applied biotechnology startup specializing in the research, development, and marketing of nutraceutical products, particularly multinutrient functional beverages aimed at preventing and managing lifestyle diseases. The company's flagship product, Bounce Superdrinks, is a low-calorie hydration drink available in over 14 flavors, catering to diverse consumer tastes. Its other notable offering, VitaMe Enriched Beverages, delivers essential nutrients in a low-calorie format tailored to Indian preferences.
Valencia Nutrition employs a knowledge-based approach, leveraging an outsourcing model for manufacturing and distribution, while concentrating on research and product development. Led by founder Mrs. Deepthi Anand, with substantial expertise in medical and nutritional research, the company focuses on bridging the gap in the nutraceutical market, which is projected to see significant growth globally and within India. With strategic production expansions and a successful public issue in December 2019, the company continues to enhance its market presence and product offerings.
