United Spirits Limited (USL), the largest alcoholic beverage company in India, is a key player in the global consumer goods sector. With a diverse brand portfolio of over 80 beverages including Scotch whisky, IMFL whisky, brandy, rum, vodka, and gin, USL has eight brands selling over a million cases annually and produces around 72 million cases each year. Notable brands include McDowell's No.1, Royal Challenge, and Signature. The company also imports and sells iconic Diageo brands like Johnnie Walker and Smirnoff in India.
Founded in 1999, USL has expanded through strategic acquisitions and partnerships, becoming a subsidiary of Diageo in 2013. The company operates in India and internationally, spanning various market segments like Popular, Prestige, Premium, and Luxury. It holds the perpetual rights to the Bangalore IPL franchise, reflecting its diverse business interests. USL's recent ventures include launching limited-edition products and acquiring stakes in other beverage companies, enhancing its market position.
