TV Vision Limited, a part of the Sri Adhikari Brothers Enterprise, is a prominent player in the Indian media and entertainment industry, focusing on TV channel broadcasting and content production. Originally incorporated in 2007, the company transitioned to a public limited entity in 2011 and listed its shares on the Bombay Stock Exchange and National Stock Exchange in 2016. TV Vision launched its broadcasting operations in 2010 with the channel 'Mastiii', expanding to five channels by 2015. Currently, it operates MASTII, DABANGG, DHAMAAL, MAIBOLI, and DILLAGII, with MASTII being a leading music channel in India.
The company targets diverse regional audiences, with MAIBOLI serving the Marathi-speaking population and DABANGG focusing on viewers from UP, Bihar, and Jharkhand. TV Vision has strategically grown its client base by enhancing relationships with existing advertisers and acquiring new ones. The company significantly expanded through a Scheme of Arrangement in 2016, merging several entities and transferring key broadcasting assets, which strengthened its market position and broadened its content library.
