Times Green Energy India Limited, founded in 2010, is a women-led enterprise focused on enhancing the livelihoods of rural women in India, particularly within Telangana, Andhra Pradesh, and parts of Karnataka. The company operates in three primary sectors: Agro Products, Agrochemicals, and Women Hygiene. It procures goods from local dealers and supports small farmers as trading intermediaries, emphasizing natural organic plant protection products and women’s hygiene. A significant milestone was reached in 2018 when it introduced 'Monthly Times' sanitary napkins, expanding its commitment to women’s health.
In 2020, Times Green Energy launched Bharatbazaar, a B2C e-commerce platform, enhancing its distribution of over 1,000 products, including essentials and sanitary products. By leveraging a unique marketing strategy, the company employs rural women as 'Kisaan Sahayaks' and 'Mahila Sahayaks' to increase farm yields and sanitary napkin sales. Despite its reliance on an informal, rural network, the company aims to enhance its operations through local processing centers and innovative business strategies.