About Keto Motors Ltd
Taaza International Limited, originally incorporated as Arunjyoti Enterprises Limited in 2001, is a trading company specializing in building materials. The company, listed on the Bombay Stock Exchange since 2010, initially focused on marketing agricultural products before expanding into retail. In 2009, Taaza launched a chain of retail outlets under the 'TAAZA' brand, offering fruits, vegetables, groceries, and FMCG products, as well as corporate farming. By 2010-11, it had established seven outlets around Secunderabad, Andhra Pradesh, capitalizing on a unique selling proposition of integrating neighborhood convenience with a high-end shopping experience.
Taaza International's business strategy emphasizes providing a comprehensive retail solution for monthly household needs. The company formed a subsidiary, Taaza Stores Private Limited, in 2013, although it divested its interest in Taaza General Trading FZC, Dubai, in 2022. This strategic focus and evolution reflect Taaza International's adaptability and commitment to meeting diverse consumer needs. Founded 2001
Headquarters Secunderabad
