Super Sales India Limited, part of the Lakshmi Machine Works Group, was established in 1981, initially focusing on textile machinery erection. It later expanded into marketing textile machinery and began manufacturing yarn and gears. The company acquired a spinning mill in 1985 and added a new spinning facility in 1994, known for its high-quality yarn. Despite industry challenges, such as a recession and increased importation of second-hand machinery, Super Sales India has focused on productivity and quality improvements.
The company diversified its energy sources by investing in wind energy, installing windmills in 2008 and 2010 to reduce maintenance costs and enhance energy efficiency. Super Sales India also modernized its spinning machines in 2019-20, significantly increasing spindle capacity by 90%. With a focus on modernization and sustainable practices, the company aims for continued robust performance, leveraging its agency services and manufacturing segments.