Support and Resistance Levels
Past performance
About Sunrise Efficient Marketing Ltd Sunrise Efficient Marketing Limited, ISO 9001:2015 certified, operates in the trading and distribution sectors, focusing on industrial machinery, electronic items, and FMCG products. Established in 2002 as Sunrise Marketing And Services and transitioning to a public limited company in 2020, it took over the entire business operations of its predecessor in 2022. The company acts as a distributor for 138 manufacturers, managing supply chains from production to end users. Notable partnerships include Bharat Bijlee Ltd. for electric motors and distributorships for major brands like Gulf Oil Lubricants and Yaskawa. It expanded into consumer goods in 2011, holding a significant distribution share for Pepsico in Surat. Sunrise Efficient Marketing Limited raised Rs. 16.7 Crore in an IPO in 2022 and offers extensive service and repair capabilities, notably for Yaskawa AC Drives across Gujarat. The business model balances market risks by diversifying across product categories and manufacturers.