Standard Surfactants Ltd (SSL), established in 1990 by the Garg family in Kanpur, Uttar Pradesh, specializes in the manufacturing and sale of detergents and organic chemicals. As the largest non-captive surfactant manufacturer in North India, SSL serves major clients such as HLL, P&G, Godrej, and Shaw Wallace, and has a significant tie-up with P&G for surfactant supply. The company's operations are supported by a robust capital structure, operational discipline, and an extensive distribution network.
SSL has expanded its production capabilities with multiple manufacturing units, including facilities in Mandideep and Rania, and has diversified its product offerings over the years. The company's portfolio includes surfactants, synthetic detergents, calcium alkyl benzene sulphonate, and emulsifiers, among others. Additionally, SSL has ventured into the FMCG market with products like agarbatti and hair oil. Through its comprehensive warehousing services and trading activities, SSL maintains a strong presence in the petrochemicals, waxes, and solvents industries.
