SSMD Agrotech India Limited, originally incorporated as 'Shree Dhanlaxmi Flour Mills Private Limited' on October 10, 2023, has evolved significantly through acquisitions and rebranding. Initially a private entity, the company rebranded as 'SSMD Agrotech India Private Limited' on February 15, 2024, and later converted into a public limited company, obtaining the name 'SSMD Agrotech India Limited' on February 24, 2025. It acquired the entire business of M/s Manohar Lal Jaigopal Agro Industries and M/s S.S. Agro India, owned by Mr. Ishu Munjal, through a Business Transfer Agreement effective April 1, 2024.
The company's core business is the manufacturing and trading of a wide range of agro-food products under its flagship brand 'House of Manohar' (HOM). Its product portfolio includes besan, chana dal, atta, poha, suji, maida, daliya, sattu, puffed rice, and murmura, which are marketed under its brands like Manohar Agro, Super S.S., Delhi Special, and Shree Dhanlaxmi. Additionally, SSMD Agrotech produces atta, mustard oil, and spices at its Direct-to-Consumer (D2C) dark store factory.
The company employs a hybrid business model catering to both B2B and D2C markets. Its traditional B2B model leverages a robust distribution network across multiple states, including Delhi/NCR, Haryana, Uttar Pradesh, Punjab, and Uttarakhand, ensuring broad market penetration and strong product visibility. In the D2C market, the company focuses on delivering fresh, high-quality products, including atta, oil, and spices, directly to consumers under a rapid delivery promise of 10 minutes. This model aims to boost convenience, ensure product freshness, and build stronger customer relationships.
SSMD Agrotech India Limited is preparing to go public through an initial public offering (IPO) of 3,200,000 equity shares with a face value of Rs 10 each, to drive its expansion plans and further growth.
