S. M. Gold Limited, originally incorporated as a private entity in July 2017 and later converted to a public company in August 2017, specializes in the manufacturing and wholesale trading of mangalsutra jewellery, alongside other jewellery items such as rings, chains, and earrings. The company, operating under the brand 'S. M. Gold - the House of Mangalsutra', combines traditional craftsmanship with modern and indo-western designs, thanks to its in-house design team and collaborations with independent designers.
S. M. Gold Limited produces its jewellery both in-house and through job workers located in Ahmedabad, Rajkot, Kolkata, and Mumbai, and also purchases ready-made items from Mumbai wholesalers. Known for its strength in mangalsutra and antique jewellery, the company adapts to market trends and customer preferences by offering customized options and continuously developing new designs. The company went public in October 2018, raising Rs 7.5 Crores through its IPO.
