Support and Resistance Levels
Past performance
About Singer India Ltd Singer India Limited, originally established in the 19th century by The Singer Company, US, began by marketing sewing machines under the Merritt trademark. In 1977, it became a separate entity in India and has since expanded its offerings to include a broad range of household appliances like TVs, washing machines, and food processors. With a 51% stake held by Singer, the Netherlands, the company focuses on trading and manufacturing sewing machines and domestic appliances.
Over the years, Singer India has diversified into unrelated sectors like household furniture and refrigeration, while maintaining a strong emphasis on sewing machines, introducing models like the Zig Zag and computerized sewing machines. The company is increasing its focus on innovation and value engineering to capture a larger market share in sewing machines and home appliances. By upgrading its product range and eliminating low-margin categories, Singer India aims to enhance profitability and expand its presence in the home appliances sector.