Simca Advertising Limited, incorporated as a public limited company in June 2022, operates in the outdoor advertising (Out-of-Home or OOH) industry. The company evolved from M/s. Simca Advertising, a proprietorship established in 1970 by Late Haroon Saleh Batliwala. Post-2016, his son and current promoter, Fahim Batliwala, transitioned the business from proprietorship to a corporate entity, enabling operational scalability, adoption of new advertising methodologies, and market expansion.
The company manages a portfolio of over 100 OOH media assets across Mumbai, strategically located at high-traffic zones, including arterial roads, major junctions, commercial hubs, and marketplaces. These advertising assets comprise static hoardings, gantries, digital LED displays, bus shelters, kiosks, and vinyl signage. Simca Advertising caters to a diversified clientele spanning sectors such as advertising agencies, entertainment, real estate, fashion, lifestyle, insurance, and government organizations, reducing dependency on any single industry and ensuring stable demand during varying economic conditions.
Simca Advertising provides end-to-end OOH campaign execution, tailoring location selection, media planning, and campaign management to optimize client messaging and visibility. By leveraging public spaces as advertising channels, the company helps businesses enhance brand awareness and effectively communicate with target audiences.
As a step toward growth and capitalization, the company is planning an initial public offering (IPO) of 31,72,000 equity shares with a face value of Rs 10 each through a fresh issue. This IPO will aid Simca Advertising in pursuing its expansion goals and strengthening its operational capabilities in the outdoor advertising market.