Shalimar Productions Ltd, established in 1985 and based in Mumbai, is a prominent player in the media sector, focusing on film production. The company has a diverse portfolio that includes regional albums, short films, and full-length movies, with several new projects in development. Originally named Shalimar Agro Products Limited, it rebranded in 2004 and expanded by acquiring Secnario Communications Pvt Ltd, making it a subsidiary.
Capitalizing on digital trends, Shalimar Productions is developing the NJOYMAX OTT platform to deliver original films and web series, aligning with the growing demand for digital content. With a deep understanding of the media landscape, the company leverages its expertise to contribute to the Indian media and entertainment industry's growth. It recognizes the importance of regional content, as evidenced by the strong preference for Hindi and regional languages among 93% of YouTube viewers in India, positioning itself to tap into this significant market segment.
