Rupa & Company Limited, founded in 1985, is India's leading knitwear brand, offering a vast array of knitted garments, including innerwear, thermal wear, and casual wear for all demographics. The company caters to various market segments with its economy to super-premium product lines, featuring over 18 sub-brands and 9,000 SKUs, such as Frontline, Macroman, and Euro. It also markets premium brands like Macroman M-Series, FCUK, and Fruit of the Loom, focusing on innerwear, activewear, and leisurewear.
Rupa boasts a robust distribution network with 4 central warehouses, 28 Exclusive Brand Outlets, over 1,500 dealers, and access to 150,000 retailers. In 2014, Rupa expanded internationally by establishing a subsidiary in Bangladesh. Through Oban Fashions Private Limited, it holds exclusive licenses for FCUK and Fruit of the Loom in India. The company further extended its reach by launching an exclusive online store in 2022.
