Riyaasat Lifestyle Limited, established on October 23, 2021, specializes in ethnic wear, blending traditional craftsmanship with contemporary designs for men and women. The company focuses on offering premium collections, crafted from high-quality fabrics, which aim to balance elegance and comfort, catering to the evolving preferences of modern customers.
The company launched its operations with three retail stores in Ahmedabad in 2021, later expanding to a flagship 10,000 square feet combined store for men’s and women’s ethnic wear in 2022. Currently, Riyaasat Lifestyle operates four strategically located stores in Ahmedabad and one in Vadodara. Its dual-channel strategy integrates both offline retail outlets and online sales platforms, enhancing accessibility and reach. A notable partnership with PSL Retail Limited, established on January 31, 2025, allows the company to leverage additional online sales channels through www.perniaspopupshop.com and offline exposure via "Pernia's Pop Up Studio."
Riyaasat Lifestyle has announced plans for an Initial Public Offering (IPO), issuing 28,48,800 equity shares at a face value of Rs. 10 per share. This IPO marks a significant step in their growth strategy, aimed at scaling operations and strengthening their market presence. With a focus on premium ethnic wear and strategic retail positioning, the company presents an opportunity for investors seeking exposure to the growing organized ethnic wear market in India.