Recode Studios Limited, established in 2021, operates as a public limited company within the beauty and cosmetics industry. Originally founded under the partnership name 'M/s Lush Looks' in 2018, the company transitioned into its current corporate structure by 2023. Recode primarily engages in branding, procurement, and distribution of beauty and personal care products, offering an extensive portfolio that spans makeup, skincare, body care, and beauty accessories, catering to diverse consumer needs.
The company began its offline retail operations in 2022 with the launch of its first franchise store in Raipur, Chhattisgarh, and has since expanded to operate 24 stores nationwide, comprising 3 company-owned-company-operated (COCO) stores and 21 franchisee-owned-franchisee-operated (FOFO) outlets. Additionally, Recode maintains six warehouses across India to support storage, packaging, and distribution for both its physical and online channels. Its marketing strategy is multi-channel, leveraging social media, digital advertising, influencer collaborations, and traditional in-store promotions for brand growth and customer acquisition.
Recode’s entrepreneurial journey has garnered media attention, with its promoters featured on platforms such as CNN News18 and Financial Express. The company plans to scale further through an upcoming IPO comprising 28,23,354 equity shares, of which 25,04,000 will be fresh issues and 3,19,354 will be offered for sale. The IPO aligns with Recode’s growth ambitions in India’s burgeoning beauty and personal care market.
For traders, Recode Studios represents an opportunity to invest in a growing retail brand within a high-demand industry, supported by strong branding, diversified product offerings, expanding physical presence, and effective marketing initiatives.