Rajnandini Fashion India Limited, originally incorporated as Vyoum Trade Link Private Limited in 2010, has undergone multiple name changes before becoming a public company in January 2025. The company specializes in the design, manufacturing, and sale of women's apparel, targeting both ethnic and casual wear categories like sarees, kurtas, dresses, and maternity gowns. Its product portfolio features various fabrics, such as poly-cotton, rayon, and cotton, catering to diverse consumer preferences.
The company operates in two primary sales segments—business-to-consumer (B2C) and business-to-business (B2B). In the B2C segment, sales are driven through its website and major e-commerce platforms like Amazon, Flipkart, Myntra, Ajio, and Nykaa. In the B2B space, Rajnandini caters to channel partners and garment processors, supplying both fabrics and ready-to-wear garments. These dual sales channels ensure its presence across retail and wholesale markets.
Manufacturing operations commenced in 2023 with the establishment of its first facility in Surat, followed by another facility in Jaipur in 2024. Currently, the Surat unit houses 90 sewing machines, while the Jaipur unit operates with 50. This shift from outsourced manufacturing and trading to in-house production marks a significant milestone, enhancing operational control and product quality.
To fuel its growth, the company plans to launch an Initial Public Offering (IPO) of 26,88,000 equity shares with a face value of Rs 10. This IPO aims to support its expansion and solidify its position in the competitive women's apparel industry. Rajnandini Fashion's diversified product range, growing online presence, and recent vertical integration through manufacturing facilities make it a compelling option for market participants seeking exposure to the fast-growing apparel sector.