PVR Limited, now known as PVR INOX Limited following a merger with INOX Leisure in 2023, is India's largest multiplex chain, operating 1,680 screens across 361 locations. Renowned for its premium cinema experiences, PVR offers various formats like IMAX, 4DX, and Director's Cut, catering to diverse audience preferences. Besides box office sales, PVR generates revenue from food and beverage services, advertising, and convenience fees. Through its subsidiary PVR Pictures, the company is involved in film production and distribution, handling both Indian and international content.
Originating as Priya Village Roadshow Ltd in 1995, PVR pioneered India's first multiplex in 1997 and has expanded through strategic acquisitions, including SPI Cinemas and DT Cinemas. The company also ventured into food services through partnerships and acquisitions like the Delhi-based popcorn chain 4700 BC Popcorn. PVR has embraced technological advancements, such as Asia's first VR lounge, and continues to enhance its offerings with innovations like Bento Boxes and Magic Wok cuisine, solidifying its leadership in the Indian cinema industry.
