Purple United Sales Limited, originally incorporated as a private company in 2014, transitioned to a public corporation in June 2024. The company specializes in children's apparel, footwear, and fashion accessories, operating through retail, e-commerce, and wholesale channels. With a focus on catering to kids across various age groups and segments, the company has built a diverse distribution network, including 17 exclusive brand outlets (EBOs), shop-in-shops, and online platforms. Its digital presence spans its proprietary website, mobile app, and prominent e-commerce marketplaces like Amazon, Flipkart, Myntra, and Nykaa.
The company's business journey began in 2015 with offline and online distribution in the apparel and bags segment before expanding into children's footwear in 2017 through agreements with globally recognized brands Disney and Mattel. Purple United Kids opened its first exclusive retail store in Delhi in 2019 and subsequently strengthened its footprint by expanding to Punjab in 2020, Delhi NCR and Uttarakhand in 2022, and establishing 14 more EBOs across regions by 2023. This progressive expansion underscores its growing importance in India's child fashion segment.
Purple United is now preparing to raise capital through an Initial Public Offering (IPO) of 2,604,000 equity shares. The funds are expected to fuel further growth and help scale operations in the dynamic kids' fashion market. Its unique blend of physical retail expansion and strong e-commerce presence positions the company as a relevant participant in India's vibrant retail ecosystem.
