Purple Style Labs Limited was incorporated on August 6, 2015 in Mumbai as a private limited company (Purple Style Labs Private Limited). It converted to a public limited company on December 13, 2023 and was renamed Purple Style Labs Limited following issuance of a fresh certificate of incorporation by the Registrar of Companies, Mumbai.
The company’s primary business is retailing womenswear, menswear and other categories such as jewellery, accessories and kidswear through an omnichannel platform. This platform operates under the brand Pernia’s Pop-Up Shop (online) and Pernia’s Pop-up Studios (physical “Experience Centers”), alongside other telephonic and digital sales channels, events and exhibitions.
In February 2018, the company acquired the assets of Pernia’s Pop-Up Shop, which at the time was mainly an online platform. Since then, it has expanded into an omni-channel model and opened its first flagship Experience Center in Juhu, Mumbai in 2018. The company has grown its physical presence to 14 Experience Centers globally—13 in India and one in London, UK—with additional large-format locations opened in Mehrauli, Delhi (2022) and Hyderabad (FY24), and two more in South Extension, Delhi and Fort, Mumbai (2025). It is also in the process of opening new Experience Centers on Linking Road, Mumbai and in New York, USA.
The company is planning an initial public offering, proposing to raise Rs 660 crore through a fresh issue of equity shares.
