Prithvi Exchange (India) Limited, formerly Prithvi Softech Limited, is a prominent player in the Indian foreign exchange market, licensed by the Reserve Bank of India as an Authorised Dealer Category - II. Established in 1995 and rebranded in 2016, the company operates under the brand name 'Prithvi Exchange' and specializes in foreign exchange services, including tradable currencies, traveler cheques, drafts, and swift transfers. It serves as an authorized agent for money transfers through Western Union, Money Gram, and Xpress Money.
With 15 branches strategically located across Tamil Nadu, Goa, Karnataka, and Andhra Pradesh, Prithvi Exchange services a broad customer base including corporate clients from the IT and service sectors, manufacturing units, and frequent travelers. The company provides a comprehensive suite of forex products, such as currency notes, prepaid travel cards, and traveler's cheques, catering to various needs like business travel, education, and medical purposes. Recognized for its excellence, Prithvi Exchange has received several awards, including the Tamil Nadu Tourism Award for 'Best Forex Service'.