Prism Johnson Limited, previously Prism Cement Limited, is a diversified company engaged in three main business segments: Cement, Tiles and Bath (HRJ), and Ready Mixed Concrete (RMC). Established in 1992 and part of the Rajan B. Raheja Group, it operates a significant cement manufacturing facility in Satna, Madhya Pradesh, with a 7 MTPA capacity. The company markets its cement under the brands 'Champion', 'Champion Plus', and 'DURATECH', leveraging technology from Denmark's F.L. Smidth & Co.
The company has expanded its operations through strategic joint ventures and acquisitions, notably in the Tiles, Bath, and Kitchen (TBK) segment, and has enhanced its energy efficiency with solar power and waste heat recovery systems. It has repositioned itself with various product launches, such as the 'All Weather Cement' and expanded its tile production capacity in collaboration with Sanskar Ceramics Private Limited. Prism Johnson's strategic investments and joint ventures have bolstered its position in the Indian construction materials industry.
