Priority Jewels Limited (formerly Priority Jewels Private Limited) was incorporated in Mumbai, Maharashtra on October 12, 2007. It converted from a private limited company to a public limited company and changed its name to Priority Jewels Limited on February 17, 2025.
The company manufactures and sells light-weight, diamond-studded gold and platinum fine jewellery, with its production set up in Mumbai. Its products are marketed across India and also in Middle East and Western countries. Priority Jewels supplies to established jewellery retailers and chains, including CaratLane Trading Private Limited, Kalyan Jewellers India Limited, Reliance Retail Limited, Malabar Gold & Diamonds FZCO, Tribhovandas Bhimji Zaveri Limited, and Senco Gold Limited.
With over 15 years in jewellery manufacturing, the business is led by promoters Shailesh Sangani and Tushar Mehta, who each have about three decades of experience in the gems and jewellery industry. The company started its first manufacturing facility at MIDC, Mumbai in 2008 and added a second facility at SEEPZ, Mumbai in 2012. Priority Gold Private Limited (PGPL), previously a wholly owned subsidiary, was amalgamated into the company with effect from December 1, 2019.
Priority Jewels is planning an IPO through a fresh issue of 54,00,000 equity shares of face value Rs 10 each.