Prime Urban Development India Limited, established in 1936 and formerly known as Asher Textiles Limited, is a real estate development company with a rich history in textiles as part of the Patodia YSL group. Originally focused on producing diversified cotton yarns for export markets like Japan, South Korea, and Italy, the company has modernized its facilities and diversified into knitting with advanced machinery from Germany. It also installed a power plant to support its spinning unit.
In recent years, Prime Urban has shifted focus towards real estate, completing the 'Prime Enclave Vistas' residential complex in 2015. The company has strategically expanded into international markets by acquiring Prime Urban North America INC for project management and consultancy services. Furthermore, it streamlined operations by amalgamating subsidiaries ATL Textile Processors Limited and New Line Buildtech Private Limited in 2022. These strategic initiatives position the company as a significant player in both textile and real estate sectors.
