Support and Resistance Levels
Past performance
About Praxis Home Retail Ltd Praxis Home Retail Limited (PHRL) operates in the home retail sector in India, focusing on both physical and online sales through its brand 'HomeTown'. Established in 2011 and evolving through various name changes, the company offers a comprehensive range of products, including furniture, homeware, decor, and design services. The brand emphasizes customer satisfaction and innovation, with a presence on leading e-commerce platforms like Flipkart, Amazon, and Pepperfry. PHRL's web portal supports online sales and provides extensive design solutions.
The company became a public entity as part of a composite scheme of arrangement in 2017, which involved the demerger of home retail businesses from Future Retail Limited and Bluerock e Services Private Limited. This expansion was sanctioned by the National Company Law Tribunal. PHRL's share structure includes equity shares and non-cumulative redeemable preference shares. As of 2021, Future Corporate Resources Private Limited holds a majority stake, making PHRL its subsidiary.