Praveg Ltd, originally Sword & Shield Pharma Ltd, transitioned from pharmaceutical manufacturing to a focus on advertising, hospitality, and event management services. Established as a public company in 1992, it underwent several name changes, the latest being to Praveg Ltd in 2022. The company exited the pharmaceutical sector in 2015-16 through a slump sale and redirected its operations to become a leader in event management and advertising following a merger in 2016. Praveg provides comprehensive creative solutions across various media and domains, boasting an in-house design studio and seasoned professionals.
In 2020, the company divested its stake in Praveg Tourism Private Limited, ceasing its subsidiary status. By 2022, Praveg expanded into the hospitality sector with land acquisitions in Jawai, Velavadar, Ranthambore, and Udaipur for high-end projects. This strategic shift positions Praveg Ltd as a diversified entity with a strong foothold in advertising, event management, and luxury hospitality development.
