Prataap Snacks Limited, established in 2009 and headquartered in Indore, India, is a prominent player in the snacks food industry. It operates 14 manufacturing facilities, with a mix of owned and contract-based locations, and has a robust distribution network comprising 1,500 super stockists and over 3,700 sub-distributors across urban and rural India. The company’s product range includes a variety of savory and sweet snacks, like rings, namkeen, potato chips, and cakes, branded under Yellow Diamond and others.
Over the years, Prataap Snacks has expanded through strategic acquisitions, such as Avadh Snacks, and substantial investments, notably from Sequoia Capital. It has also been proactive in enhancing its manufacturing capabilities and product offerings. The company went public in 2017, raising significant capital to fund its growth, and continues to innovate and expand its market presence, with recent expansions in Kolkata and strategic mergers strengthening its operational base.
