Paramount Cosmetics (India) Ltd, established in November 1985, is a manufacturer and marketer of both indigenous and western cosmetic products. Operating under brand names like Tips & Toes, Shilpa, and Shingar, the company offers a diverse range of cosmetics, including nail and lip lustres, cream, compact powder, and kumkum. Paramount Cosmetics also markets traditional Indian cosmetic products like kumkum and kajal under the Shingar brand. While the company manufactures products such as Shilpa Sticker Kumkum and Shilpa Liquid Kumkum, other products are sold as finished goods sourced from external producers.
The company faced challenges with a failed rights issue in 1995, which was aimed at increasing working capital for launching new products. In 2014-15, Paramount Cosmetics expanded its production capabilities by commissioning the Pristine Greenfield Project. The company also operates through its wholly-owned subsidiary, Premier Cosmetics, reflecting its strategic efforts to bolster production and market presence in the cosmetics industry.
