Panasonic Energy India Company Ltd, originally established in 1972 as Lakhanpal National, is a leading manufacturer of dry cell batteries, with a rich history of innovation and expansion. The company, a joint venture with Matsushita Electric Industrial Corporation of Japan, has a strong market presence with its Novino and Sumo battery brands. Over the years, Panasonic Energy India has enhanced its production capabilities, introducing mercury-free and eco-friendly batteries, and expanding its product lines to include alkaline and lithium batteries, LED torches, and rechargeable Eneloop batteries.
Incorporating advanced technologies and backward integration strategies, the company has developed a robust distribution network, shifting from traditional methods to direct marketing. It has also ventured into international markets, exporting products like Zinc Carbon and AA/AAA batteries to Nepal. With a focus on sustainable and high-performance products, Panasonic Energy India continues to innovate, recently launching the long-lasting EVOLTA batteries in India.
