Orient Tradelink Limited, established on August 22, 1994, in Ahmedabad, operates primarily in the entertainment sector, focusing on the production, marketing, and release of movies, animated films, TV serials, and song albums. The company also runs TV and radio shows and has expanded its business by acquiring extensive sales and marketing rights for a significant library of video and audio content, particularly in mythology, which includes over 2000 hours of video and 500 hours of audio content.
Recently, Orient Tradelink diversified into the FMCG sector with its 'Krishna Sai' brand and has ventured into digital sales by converting spiritual mantras into pen drives and CDs/DVDs, catering to the spiritual community. To support its expansion and enhance its working capital, the company issued public shares in January 1996, raising Rs 6.51 Cr. Orient Tradelink's strategic acquisitions and diversification efforts indicate robust growth potential in both entertainment and FMCG sectors.