Orient Electric Limited, part of the CK Birla Group since 1954, specializes in producing and selling electrical consumer durables, lighting, and switchgear products. Initially a subsidiary of Orient Paper & Industries Ltd., it demerged in 2017 to operate independently. The company operates manufacturing facilities in Faridabad, Noida, and Kolkata and has a strong presence in fans, lighting, home appliances, and electrical solutions.
Strategically expanding its market reach, Orient Electric has consistently launched innovative products such as the Inverter i-Series fans, IoT-enabled smart plugs, and energy-saving air coolers. Recent expansions include the modular Stella switch range, smart LED lights, and advanced water heaters. The company has invested in R&D and digital transformation, acquiring land for a new greenfield project in Hyderabad, and enhancing its distribution network, especially in South India. Its comprehensive product portfolio and strategic market initiatives position it as a robust player in the electrical solutions industry.
