On Door Concepts Ltd, initially established as a private entity in Gwalior in 2014, transitioned to a public company in May 2023. As an emerging regional omni-channel retailer, Ondoor specializes in groceries and household essentials, effectively integrating both physical stores and hyperlocal online delivery. Utilizing technology for real-time inventory management, Ondoor ensures that its online offerings reflect real-time stock availability at local stores. Since launching its first store in Bhopal in 2015, the company has expanded to operate 55 stores across Madhya Pradesh, employing both company-owned and franchise models.
Ondoor's product categories include foods, FMCG items, and general merchandise. The company has growth plans focused on expanding its store network across Western, Northern, and Central India, with potential moves into Southern India. To support its expansion, Ondoor is launching a public issue of 17,84,000 equity shares, aiming to raise Rs 46.20 Crores. Their marketing strategy emphasizes brand promotion through diverse media channels, particularly during festivals and store openings.
