Novus Loyalty Limited, originally incorporated on June 24, 2011, as Clavax Technologies Private Limited, specializes in comprehensive loyalty solutions aimed at enhancing customer retention and engagement. The company underwent multiple name changes and transitioned to a public limited company on August 8, 2025. It focuses on providing loyalty program design and management, vouchers and gift card solutions, and loyalty points management across industries such as retail, hospitality, e-commerce, and financial services.
Novus Loyalty offers flexible operational models, including On-Premises and SaaS (Software as a Service) platforms, enhanced by AI-powered analytics. The On-Premises solution caters to large enterprises with strict data security requirements by offering full control and customization. The SaaS model is subscription-based and cloud-hosted, requiring minimal client maintenance. Both models facilitate efficient reward management and consumer engagement.
The company also addresses niche needs in retail and e-commerce with loyalty solutions for tracking customer behavior, enhancing cross-selling, and driving repeat purchases. Additionally, Novus provides digital voucher programs that offer real-time tracking for better customer insights and engagement strategies. Its solutions cater to diverse enterprises, ranging from banks to modern trade stores and digital retailers, ensuring scalability and adaptability.
In support of its growth, Novus Loyalty Limited is set to launch an initial public offering (IPO) of 4,400,000 equity shares at Rs. 10 each, comprising a fresh issue of 3,500,000 shares and an offer for sale of 900,000 shares. The IPO aims to capitalize on its market presence and further its innovative solutions in the loyalty management space, making it an attractive prospect for potential investors.
