Nivaka Fashions Limited, originally incorporated as B. T. Syndicate Limited in 1983 and renamed in 2019, is a prominent player in the retailing of Indian ethnic wear. The company operates through an omni-channel approach, with both offline retail stores and an online e-commerce presence. It owns the well-known brand 'Ninecolours' and manufactures products under its sub-brands 'Ninecolours West', 'Ninecolours Quirk', and 'Ninecolours Luxe'. Nivaka Fashions specializes in e-commerce and retail sales, particularly focusing on Indian women's ethnic wear.
The company expanded into wholesaling in 2014, becoming a distributor for Bombay Dyeing's Bed and Bath category, and VIP Industries in 2015. It was appointed as Bombay Dyeing's official online seller in 2016 and became Spykar's exclusive online seller in 2017. Nivaka Fashions also operates retail stores, including franchise stores for Libas Brand and travel retail stores in Mumbai Metro. The company is headquartered in Mumbai, with EBO stores located in Malad and Borivali.
