Net Avenue Technologies Ltd, established in 2001 and recently converted to a public company in September 2023, specializes in the online digital direct-to-consumer market, focusing on Indian ethnic wear and accessories. Catering primarily to the South Asian diaspora, their products serve a wide range of demographics, including women, men, teens, and kids. With a significant international presence, their primary markets are the United States, United Kingdom, Australia, and Canada. The company operates through its websites, cbazaar.com and ethnovog.com, as well as mobile applications and other e-commerce platforms like Myntra, Nykaa, and Ajio.
Cbazaar.com, a flagship brand of Net Avenue, has received recognition as one of the top online shops in the U.S. in 2020 and one of the fastest-growing brands in 2022. The company is planning a public offering of 57,00,000 fresh equity shares, aiming to expand its market reach and enhance its digital platform.