Nazara Technologies Limited, established in 1999 and headquartered in Mumbai, is a prominent mobile gaming company. It specializes in acquiring, enhancing, and distributing mobile games across emerging markets including India, the Middle East, Africa, South East Asia, and Latin America. The company operates through three primary business segments: Subscription Business, Freemium Business, and esports.
The Subscription Business targets mass mobile internet users, offering a vast catalogue of over 1,000 Android games through a 'sachet pricing' strategy, which allows affordable access via daily, weekly, or monthly subscriptions. This is facilitated through telecom operator billing, simplifying payments and revenue collection. The Freemium Business leverages local gamer insights to create popular games like 'World Cricket Championship 2' and 'Chhota Bheem Race'. Nazara has expanded its portfolio by acquiring companies like Pro Football Network, Publishme, OpenPlay, and WildWorks, enhancing its presence in diverse gaming markets and strengthening its gamified early learning division.
