Nandani Creation Limited, established in 2012 in Jaipur, is a prominent player in the manufacturing and e-retailing of women's ethnic apparel. Known by the brand names 'Jaipurkurti.com' and 'Amaiva-By Jaipur Kurti,' the company specializes in traditional Indian wear such as kurtis, sarees, and ethnic tops, integrating old-age craft techniques to create both traditional and contemporary styles. The company actively empowers local artisans, contributing to its unique product offerings and global reach. Since its conversion to a public limited company in 2016, Nandani Creation has expanded its retail presence with 14 stores across India.
The company's flagship brand, JaipurKurti.com, ranks among the top ten brands in online marketplaces, particularly excelling in the ethnic wear segment. The expansion includes the launch of its first flagship store in 2018 and additional outlets, enhancing its market presence. Desi Fusion India Private Limited, incorporated in 2016, is a wholly-owned subsidiary, further extending the company's market reach and capabilities.
