Nagarjuna Agri Tech, initially established as Nagarjuna Health Products Pvt Ltd in 1987, shifted its focus from ayurvedic medicines to floriculture following government economic reforms. Renamed Nagarjuna Agri Tech Pvt Ltd in 1994 and becoming a public company in 1995, it is a leader in rose cultivation and sales, both domestically and internationally. The company operates a 100% export-oriented unit (EOU) producing 11.25 million cut roses annually across five greenhouses. It raised funds through a public issue in 1996 and collaborates with Stockhorst, Netherlands, for technical guidance, and Florimex, Holland, for international marketing. With direct markets in Singapore, Australia, and Japan, Nagarjuna is poised to benefit from increased global demand, particularly with rising auction values and competition from countries like Kenya and Zimbabwe.
