MIRC Electronics Ltd, established in 1981 by the founders of the Onida group, is a prominent player in the consumer electronics sector in India. The company transitioned to a public limited entity in 1992 and has since become a market leader, manufacturing the renowned Onida brand of products, including color televisions, air conditioners, washing machines, and electronic tuners. MIRC Electronics has two subsidiaries, Akasaka Electronics Ltd. and Imercius Technologies (India) Ltd., and has expanded its product offerings over the years with innovations like the world's first internet TV and the 29KY Thunder series.
The company strategically focuses on strengthening its core business and has enhanced its production capacity to 3 million television units annually. MIRC has consistently innovated, introducing new product lines such as the Oxygen Series TVs and direct cool refrigerators. Additionally, it has expanded its retail presence through Onida Arcades and is poised to leverage outsourcing opportunities from global giants to enhance its business prospects.
