Mafia Trends Limited, originally incorporated as Mafia Trends Private Limited in 2017, transitioned to a public limited company in January 2022. Based in Ahmedabad, the company pioneers in setting up retail stores primarily in Tier-II and Tier-III cities across Gujarat, including Ahmedabad, Kalol, and Vadodara. Mafia Trends focuses on value retailing, targeting the aspiring and middle-class populations by offering affordable men's fashion, such as jeans, t-shirts, shirts, chinos, and formal wear.
The company operates eight stores under the concept of "Value Retailing," providing the latest fashion trends with a focus on youth and young generations. To maintain cost efficiency, Mafia Trends sources products directly from manufacturing regions, supported by a robust logistics network and IT infrastructure. In September 2022, it raised Rs 3.60 crore through an Initial Public Offering (IPO) by issuing 12,84,000 equity shares, further expanding its retail operations.
