Lovable Lingerie Limited, established in 1987 and headquartered in Mumbai, is a prominent manufacturer of women's innerwear in India. The company, originally named Hybo Knit Pvt Ltd, transitioned to a public limited company in 2010. It boasts flagship brands such as 'Lovable' and 'Daisy Dee,' with 'Lovable' ranked among the top three preferred brands in the Indian market. Lovable Lingerie operates three manufacturing facilities located in Bengaluru and Roorkee, with a combined capacity of 67.50 lakh pieces annually.
The company employs a concessionaire retailing model, wherein it maintains dedicated retail spaces in major stores across 21 Indian cities, to enhance brand presence and sales through 'shop-in-shop' modules. Key strategic moves include acquiring the 'Lovable' brand for the Indian subcontinent and expanding their product range to cater to various market segments, including youth and sportswear, with brands like 'College Style' and 'Daisy Dee Sports.' Recent expansions include a new plant in Erode and the launch of new sub-brands in 2019.
