Jayabharat Credit Ltd, originally established in 1943 as The Jayabharat Insurance Company Limited, transitioned from insurance to focus on finance and investment activities. After the nationalization of the insurance sector in 1969, the company became a subsidiary of The New India Assurance Company. It evolved into a Non-Banking Finance Company (NBFC) specializing in truck financing through hire-purchase schemes, leasing, and corporate financing. Though it ceased to be an NBFC in January 2020, Jayabharat had a significant history in financial services, including a period when it was registered with the RBI as a deposit-taking NBFC.
The company expanded its services to include investment, finance, and merchant banking, receiving SEBI registration as a Category I Merchant Banker in 1995-96. It achieved a 'MA' rating from ICRA, indicating adequate financial safety. Jayabharat also co-promoted Jayabharat Automobiles Ltd. with equity participation. Notably, its Capital Adequacy Ratio was 30.35% in March 2001, demonstrating strong financial health.