Homesfy Realty Limited, originally incorporated as Craft Financial Advisors Private Limited in 2011, is a public company specializing in real estate brokerage services. Renamed and restructured over the years, it operates under the Homesfy brand and partners with the mymagnet platform to provide comprehensive services to real estate developers, retail buyers, sellers, and investors. The company focuses on new constructions, assisting developers in selling properties and facilitating purchases for potential customers.
Homesfy leverages a direct selling model through its in-house sales team and Direct Selling Agents on the mymagnet platform. They utilize a process-driven digital marketing strategy and a customized CRM system for efficient lead management and service delivery. With a presence in Mumbai, Pune, Noida, and Bangalore, the company maintains seven offices primarily engaged in sales and marketing activities. In December 2022, Homesfy raised Rs. 15.86 crores in a public issue, marking a significant milestone in their growth trajectory.
