Hasti Finance Limited, established in 1994, is a public loan company in India targeting small businesses and middle-class households with products like unsecured business and personal loans, as well as gold loans. The company also offers hire purchase finance, particularly for the auto sector, deriving income from interest and financing activities. Despite facing margin pressures due to competition from banks and financial institutions, Hasti Finance has expanded its scope by approving investments to enter the stock broking business through exchanges like BSE and NSE in 2007.
In 2013, the company acquired Surana Computers & Software Ltd., diversifying into computer hardware and software development. However, profitability has been impacted by provisioning for non-performing assets in line with RBI Prudential Norms for NBFC Loan Companies since 2015. Hasti Finance employs small-scale business marketing strategies to navigate the competitive finance sector, continuing its focus on providing financial services in a challenging market.
